Nowadays, people are strongly influenced by the media, such as adverts, social networks..In adverts, life appears idealized, they all create a perfect life,where there are no diseases, no worries and we dream with this life, we really want that life. The ads convey a stereotyped image of young people and social groups where fun handsome boys predominate, that is one of the important aspects.Young people take these canons of beauty and they reject themselves; they think they have to be like people who appears in adverts: thin bodies for girls and athletics bodies for boys. Moreover,they not only create this kind of stereotypes, but also advertising simplifies social models creating others sterotypes like: the housewife, the businessman or the dynamic young. We are in a society already marked, when we are born our society tell us how we have to be or how is the normal behavior. It is an important issue to think, because there are more and more diseases because of these stereotypes that our society set us.
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